MediaPost is reporting that MySpace has come up with a new way of dealing with infringing fans. Instead of DMCA takedown notices, cease and desist letters, etc., companies can now overlay the content on your MySpace contributions with their own advertisements:
Once a site publisher enables Auditude, every piece of content gets a unique ID. First, a content owner has to supply Auditude with copies of all content it wants “fingerprinted,” and Auditude adds it to a database. Once deployed on MySpace, for example, the technology can scan every digital file queued for uploading to see if there’s a match within the indexed content. It can then take any action the content company prefers, including blocking the upload. MTV Networks is one of the first entertainment companies to sign up for the MySpace service – and it’s going the ad route for content from BET, Nickelodeon and Comedy Central.
This post was submitted by fanhistory.