The common fan and fandom infrastructure

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One thing that most people don’t know about me is that I’m a huge casual sports fan. I read books about sport. I will watch a lot of sport on television. I own one or two shirts, a couple of caps. I was reading a book about football: Love & Blood, At the World Cup with the footballers, fans and freaks by Jamie Trecker. As you could probably guess from the title, it discusses fans. The following quote really stood out for me:

The so-called casual fans actually make up the most important group for every American sport; without them, no league or sport can really succeed. Why? Because there are a lot of them. These folks are the people who drive the ratings during the World Series. They turn the NBA from a little-watched TV sport into a big deal come the playoffs in June. And they make the Super Bowl the most-watched one-day sporting event in the world. (pg. 45)

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