Sam Cooke once sang that the best things in life are free – like flowers in spring, robins that sing, and CRM software. OK, fine, maybe not that last one.
We all love free things, or at the very least, are intrigued by them. So given the two ads below about free CRM software, which one do you think outperformed the other in a split test?
Made a decision? Here are the results:
Ad 1 outperformed Ad 2 by a whopping 106 percent increase in CTR. Let’s dissect both ads to better understand why.
About the Losing Ad
The losing ad makes the fatal mistake, a mistake all too common among software providers, of assuming that a free trial or a free-but-limited sample will automatically win the prospect’s desire to engage in the service.