The guys and gals over at Search Engine Watch (SEW) released an article today pertaining to the most recent Google update, Penguin, which hit the internet world by storm on April 26, 2012. If your website wasn’t affected kudos to you! If you were one of the unfortunate few (/sarcasm) then please take a look at their article to see what options are available to you.
Another update, another dose of mayhem. This time the mayhem is called Penguin. As with all Google updates over the years, there have been winners and losers.
Before we start panicking, we should remember that for Google to survive and continue dominating in the next decade it has put in huge effort to keep its SERPs relevant, useful, and clean of spam. As a reminder, Penguin isn’t the first major update Google has rolled out in the past 10 years:
We won’t go into detail on each of these, as plenty has already been written about these updates on Search Engine Watch and elsewhere. Instead, let’s focus on the one theme that runs through each of them: To keep spam in check. Granted, Google’s definition of spam has varied, but generally they have done a good job of being vocal in the community through Matt Cutts, head of Google’s web spam team, and also through Google’s own Webmaster guidelines.
Some websites are out to make a quick buck (not thinking of their customers/visitors), or they have been misguided by an agency…More at Hit by Google Penguin? An In-House SEO Crisis Management Plan