In the past few months Google has really upped the game in terms of manually and algorithmically adjusting for what they deem to be artificially inflated or “over-optimized” online marketing tactics. Such updates and events include Panda, the notice of
death detection and a Penguin web spam algorithmic update.
Sweet. So while SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization, what an [under|below|sub-par|sans|zero] optimized site might look like (ladies and gentlemen – your obligatory keyword stuffing joke!) – and if it might offer any insights.
The “Control” Variable
We have a client (who shall henceforth be known as Client Site), for whom we manage their display advertising. It’s a very old site. Thirteen-odd years old in fact; and during this time the site has published content of the same style regularly.
This website has great authority in its sector, a .co.uk exact-match-domain with high traffic and page impressions, a whack-load of data, and huge number of Page 1 rankings, including…More at Too Little SEO? Some Characteristics of an Under Optimized Website