When you create a new website, or outsource web design services to that end, then normally you will be able to accomplish a number of different things and meet certain criteria. Of course you will want a website that has a good conversion or click-through rate to try and increase your profits, and obviously you need one that conveys information efficiently and that will reflect well on your business and enhance your reputation.
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However while you will be looking for all these things, one of the most important goals of any website often goes unmentioned – to make people happy. When it comes to business most companies tend to think in a rather black-and-white manner and prefer to look at raw numbers and measurable factors rather than abstract and wishy-washy concepts like happiness, but this is to their detriment.
Happiness is an incredibly important commodity for your website because it leads to many of those measurable statistics. If your website makes people feel happy for instance then this will help to create a very positive association with your brand so that when they see it elsewhere they will be more likely to feel good and more likely to make a purchase (this is something the advertising industry knows well). Furthermore, if you have a very happy website then this will mean people are more likely to want to spend longer on it – which will in turn mean you have a better retention rate and they will be more likely to click on ads or buy products.
So the question is, how can you use your web design to make your visitors happier? Let’s take a look.
Use Color and Happy Graphics
When you choose your color scheme this can have a big impact on the legibility of your writing and how noticeable certain elements are against the background. However it can also affect the way your visitors feel when they’re on your site – and as using blue is a calming color that many people enjoy looking at it’s one of the most popular and effective colors used across the web. Another option is to choose brighter colors which carry jolly associations.
Avoid Frustrations
When most people visit a website their mood is likely to be fairly neutral, so you want to avoid anything that can tip them into a sour temper. This means avoiding the kinds of things that often frustrate about web design such as confusing navigation or an over-abundance of advertisements.
Have a Sense of Humor
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One of the best ways to put someone in a good mood is to use humor which also tends to warm people to a business. When you create a website that provides information or promotes your business you’re under no ‘obligation’ to include humorous or fun elements which only makes it more of a pleasant surprise when you do. Just writing something amusing on your welcome page, or using a more fun navigation/design is a great way to bring a smile to a visitor’s face and hopefully keep them on your page for longer.
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Jeff Lewis is a web designer and is designing websites since a long time. He is planning to join the association of web developers in melbourne, as the association is really good in terms of work.
