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When you write an article it’s very easy to forget why you’re doing it. You might get caught up in the fact it should be helpful to your readers, but that is not all it should do. It will need to help attract people to your site otherwise nobody will read it and you won’t help anyone. Do you have any idea how you can help people and attract traffic at the same time?
Pick out a keyword
Before you write anything it helps to have a keyword in mind because you want to rank for something that will bring you a lot of traffic down the road. When you pick one out it helps if thousands of people are searching for the exact phrase each month. When you start gaining more authority and build more backlinks pointing towards the page there is a good chance you will see great results.
Solve a problem
When people type something into Google they are sometimes trying to solve a problem they’re having. If your article specifically solves this problem it might mean your article will be at the top of the search results for whatever they typed in, even if you didn’t target the keyword phrase in the first place. Solving specific problems goes a long way and it’s something you must do regularly.
Have a strong opinion
If you don’t have a strong opinion about anything you can’t expect anyone to get excited when they read your article. If they don’t get excited they will not share it with everyone. That is a pity because if they start sharing it you will be able to sit back while backlinks are built for you. If you don’t have an opinion that some people disagree with then what is the point in writing anything?
Praise people
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What would you do if someone mentioned you in an article? If it was something bad you would want to make sure nobody saw it, but if the article was praising you I bet you’d want as much people to know about it as possible. You would link to it and send that person a lot of traffic, plus you’d be giving them a strong backlink at the same time.
Aim it at someone
You have certain people that already read your blog and they will quite happily consume everything you publish, but you want to reach out to other people to attract new fans. If you write an article that specifically targets a certain group of people you can reach out to them once it’s written. Invite them to your blog and ask them to link to it so their friends can read it too.
Publish it somewhere else
If you have an article written it doesn’t mean to say it must be published on your website. It could quite easily be used as a guest post for someone else. You are still helping people and you will also get traffic because of the link pointing back to your site at the end of the article. If you do this a lot you will end up with lots of powerful links pointing back to your site that will improve your search engine rankings.
Ben Kirsten is an SEO by profession and specializes in back link removal. He has loads of knowledge about this profession and keeps a keen eye on the lates developments. He also guides people by telling them the tips and tricks of SEO on his blog.
